We are looking for a dynamic and experienced Lead Trade Activation Manager to drive our on-ground marketing efforts for new product categories. The ideal candidate will have a proven track record in Below-The-Line (BTL) activations, managing large-scale promoter workforces, and launching successful brands in Kenya. This role requires extensive field experience, strategic planning, and a hands-on approach to market execution.

Key Responsibilities:

• Develop and execute impactful BTL activation strategies to promote new products, focusing on personal care categories.
• Lead large teams of promoters, ensuring effective deployment, training, and performance management to maximize brand visibility and consumer engagement.
• Drive the go-to-market strategy for new product launches, leveraging experience in successfully introducing 1-2 brands in Kenya.
• Identify opportunities for market expansion and implement initiatives to increase market share.
• Utilize digital marketing channels to complement BTL activations, enhancing consumer reach and engagement.
• Collaborate with cross-functional teams to ensure brand alignment and consistency across all marketing touchpoints.
• Oversee recruitment, training, and management of casual workers and promoters to execute on-ground activations effectively.
• Ensure promoter activities align with brand objectives and deliver measurable results.
• Conduct market research to stay informed on industry trends, competitor activities, and consumer behavior.
• Prepare regular performance reports, analyzing data to inform decision-making and optimize future campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in trade marketing, BTL activations, or field marketing
• Proven experience in handling personal care products and successfully launching new products into the market
• Must have a proven track record in managing large-scale promotional teams and launching successful brands in the Kenyan market.