How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

More about this role

• Development of annual brand plans in the country aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
• Implement superior consumer and customer activation of agreed brand equity, renovation and innovation (with a quarter, half year and annual outlook)
• Implement the IMC programs, working with BU category activation team, agencies, and driving local adaptation of brand communication
• Collaborate with the Equity & Innovation teams to develop insight led and strategically relevant communication and innovation plans that drive brand health and category growth within the cluster/market
• Drive media planning and buying with local Media Manager and media agency
• Ensure effective working relationships and cross functional alignment of the category marketing plans with Regional Category Team, Sales (Category Planning & KAM), Consumer Insights, Customer Supply and Logistics and Finance and agency leadership to ensure effective market brand activation in accordance with brand plans, activation strategy, schedule and calendar

Financial Management:

• Business Key Performance Indicators: Monitor and measure business performance for the specific brand against a set of KPIs including: volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of market
• Manage marketing spend budgets & improve profitability (ROI) across the cluster/market
• Provide quality input into financial forecasting for the category:
• Under the leadership of the Category Lead, The Brand Manager is responsible for driving and collaborating to determine the volume targets for their brand/s and subsequent monitoring volume achievement and inventory levels for the brands
• Manage required investment, prioritization, resources and enablers to deliver category targets

Market landscape dissecting and understanding:

• Track ongoing pricing activities within the marketplace relevant for the brand and provide an understanding of opportunities and risks existing in the local market
• Internal reporting, staying abreast of market trends
• Drive the analysis of market information from Sales, Consumer Insights, Category Planning and Activation etc.  to contribute to the discussion on trade spend activities, have action orientated discussions and strategically evaluate executions, innovation, pricing, competitors, portfolio etc.
• Feedback into product development and market executions; collaborate to create, launch and track performance of product and market executions
• Firm understanding of trade marketing and in-store execution to ultimately guide and drive strategic execution on brands and priorities
• Typically works with a timeframe for less than 12 months

Education, Skills and Experience Required

To succeed in this role, it is expected that the ideal candidate will have:

• Relevant tertiary degree or diploma – Marketing or related.
• Minimum 4 years’ experience, having worked in a similar environment / role with at least 24 months’ experience as a Brand Manager.
• FMCG experience advantageous.
• Knowledge and experience: Consumer, Shopper and Trade Insights / Marketing Planning and Budget Management.
• Demonstrated experience in applying strategic insights and translating strategies into execution plans.
• Demonstrated experience in managing a 360-marketing campaign from ideation to execution.