Provides leadership, strategic management and day to day management of Business Development services, product research and promotional strategies.

Duties and Responsibilities

• Spearheading continuous market intelligence to ascertain and keep abreast with the economic trends and competition surrounding the business sector of the Corporation’s business and advise management accordingly;
• Providing leadership, strategic management and day to day management of Business development and partnership services, product research and promotional strategies.
• Directing all business projects, partnerships and linkages which can enhance the business of the Corporation;
• Establishing and manage partnerships with Development Partners and institutions;
• Spearheading participation in National, Regional and International Trade Missions;
• Overseeing the establishment of county Aggregation centers and export warehouses;
• Overseeing the development and implementation of strategies and programs aimed at marketing and business development in the Corporation;
• Overseeing the design and implementation of mechanisms for the assessment of commercial viability of KNTC’s business engagements, and the evaluation of economic and strategic cost-benefit of business partnerships;
• Overseeing development, innovation and diversification of Corporation’s products and services to ensure attraction large pool of customers and generating revenue for the Corporation;
• Leading the development of new product lines, services and market expansion programs to sustain the demand of the Corporation’s products and services;
• Leading the process of conducting periodic market surveys and gather/ information pertinent to the Corporation’s continuous growth;
• Overseeing the development of promotional, advertising and marketing materials;
• Steering the implementation of marketing programs aimed at increasing the Corporation’s market share;
• Leading in market research locally and internationally and develop growth strategies and plans, identify and map customer needs, monitoring existing business strengths and make reports and recommendations on successes and areas that need improvement;
• Coordinate Implementation of goals, objectives and policies of the Business Development Division;
• Putting in place measures to ensure the Corporation is in tandem with the prevailing market trends;
• Overseeing implementation of corruption prevention plan and strategies in the division;
• Overseeing the development and implementation of the divisional work plan and budget in line with the overall strategic objectives and government performance contract;
• Appraising staff through the performance appraisal system;
• Motivating, leading, training, coaching and mentoring teams in the divisions to create an enabling environment that promotes creativity and innovation, to maximize their potential and align all the staff productivity in the desired corporate direction;
• Supervising all staff in the Division;
• Providing leadership in development of divisional budget and work plan.

Recognized Qualifications

• Have a Bachelors Degree in Marketing, Business Administration/Management or any other related field from a recognized institution;
• Have Master’s Degree in Marketing, Business Administration or any other related field from a recognized institution;
• Be a member of a relevant professional body;
• Management Course lasting not less than four (4) weeks;
• At least ten (10) years relevant work experience with at least four (4) years at management level;
• Proficiency in computer applications;
• Fulfilling requirements of Chapter Six of the Constitution of Kenya.