Reporting to the HoD Corporate Communications the position holder will be responsible for ensuring development and maintenance of a proactive multimedia news content generation strategy.

He/she will be responsible for ensuring effective delivery and publication of well-crafted corporate narrative ensuring Safaricom derives maximum PR value from business and social investments.

The role is also responsible for executing and ensuring high quality and relevant output on external corporate communications, such as Safaricom Newsroom, LinkedIn, Safaricom Telegram, and Safaricom Instagram and Facebook pages.

RESPONSIBILITIES

• Take a leading role in developing multimedia news content for syndicating to external media outlets.
• Advise on best practice, identifying key priorities, balancing stakeholder expectations and needs with resources available to deliver effective multimedia news content strategy.
• Refine storytelling strategy to ensure the Safaricom story is well amplified and received in public in way that adds to the Net Promoter Score for the business.
• Work with internal teams to produce communication that sets the right tone for the company.
• Work towards building a positive company image with all external audiences and externally via channels such as LinkedIn, Newsroom, Telegram
• Manage communication for all external facing communication platforms- generating content for Safaricom Newsroom, LinkedIn, Safaricom Telegram, and Safaricom Instagram and Facebook pages and all other channels as may be appropriate.
• Identify and influence external stakeholders and clients on strategic messaging.
• Analyze communication effectiveness and revise the appropriately planned communication strategies.
• Pro-actively provide communication program results to the business and make use of metrics to inform further communication projects.
• Formulate various policies and procedures connecting to communications objectives under external platforms.
• Produce programs, documentaries films and audio/video products.
• Undertake regular training and in-house communication courses for executive leadership.

QUALIFICATIONS

• Bachelor’s degree in communication or any related field, Political Science, Public Administration, Law and other social sciences; Master’s Degree preferred
• Minimum 3-5 years’ experience in relevant disciplines
• Success in Content Generation and Management
• Editorial Knowledge in publishing and news generation
• Working knowledge of MS Office
• Excellent people management skills