Role Overview

• The Manager – Customer Lifecycle Management & Campaigns will own end-to-end lifecycle marketing initiatives and customer engagement campaigns designed to improve activation, engagement, retention, and customer lifetime value across SPIRO’s ecosystem.

Key Responsibilities

• Develop and execute customer lifecycle strategies across onboarding, engagement, retention, and reactivation stages.
• Create and manage multi-channel campaigns through Email, SMS, Push Notifications, WhatsApp, and In-App channels.
• Build segmentation models and personalized customer journeys.
• Partner with Data, Product, and Marketing teams to improve campaign effectiveness.
• Monitor lifecycle performance metrics and customer cohorts.
• Develop customer communication frameworks and engagement journeys.
• Conduct campaign analysis and derive actionable insights.
• Manage campaign calendars and automation workflows.
• Improve retention, repeat usage, and customer satisfaction metrics.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or related field.
• 4–7 years of experience in CRM, Lifecycle Marketing, Campaign Management, or Customer Engagement.
• Strong hands-on experience with CRM and marketing automation platforms.
• Proven ability to manage large-scale customer campaigns.
• Strong analytical and project management skills.
• Excellent communication and stakeholder management abilities.

Preferred Experience

• Experience in Mobility, Fin-tech, Digital Commerce, Ride-Hailing, Logistics, or Telecom industries.
• Exposure to African consumer markets.