Purpose of the Job

To drive all Digital & Direct business development strategies and initiatives to expand the retail market reach through various product lines including Motor, Medical, Life, Pensions, Professional Indemnity, Personal Accident, Home Insurance, and other relevant products by leveraging various Digital Solutions assets to generate revenue in line with the Retail and SME divisional strategy.

Duties And Responsibilities

•  Identify new opportunities and stimulate new business growth to achieve the channel’s targets by implementing digital sales strategies to increase customer acquisition, retention, and revenue generation.
• End-to-end CRM management and data monitoring & analytics i.e. uploading, updating, and managing prospects and leads, ensuring timely and accurate follow-ups.
• Regularly conduct market research to stay ahead of industry trends, competitor activities, and emerging opportunities in the digital insurance space.
•  Foster and maintain robust relationships with clients and partners, providing ongoing support, product recommendations, and personalized consultations.
• Champion uptake of transactional and embedded insurance solutions on digital platforms through direct sales and reseller sales channels
• Identify and develop strategic partnerships that need to be created, implemented and supported and execute client acquisition, marketing, sales, and distribution.
• Champion quality assurance, productivity and overall sales performance for the channel to drive achievement of the monthly and annual production targets for the channel.
• Co-ordinate the training of all distribution’s points on digitized products and channels
• Liaise with the marketing and communications team in creating targeted digital campaigns to drive digital sales.
• To constantly exude energy and positivity, and communicate the possibilities to keep the drive alive within the Telesales team and the country sales representatives.
• Collaborate closely with interfacing departments in the group on developing market research, new products and processes to drive sales activities and identify opportunities within the group for cross selling and upselling.
• To ensure sub-agency and country sales representatives’ complaints are addressed and resolved in a timely manner in relation to the channel.
• Prepare periodic business reports in accordance with agreed key performance indicators on the performance of assigned channel to management for decision making.
• Ensure channel’s full and timely compliance with Minet’s policies, procedures, data protection, statutory guidelines and internal control processes and actions.
• Ensure new businesses meet the KYC documentation threshold and the company’s credit control policy requirements.

Key Competencies and Personal Attributes

•  Proven Experience: Demonstrable track record in sales and business development within the insurance and financial sector, or FMCG industry.
• Technical Proficiency: Adept with CRM systems, Microsoft Office, and other relevant software tools with a strong grasp of digital marketing strategies.
•  Communication Skills: Outstanding interpersonal and communication abilities with a knack for building and sustaining client relationships.
• Autonomous & Team Player: Ability to seamlessly work independently or collaboratively within a team, showcasing self-motivation and goal orientation.
• Respect & Accountability: High regard for colleagues coupled with a strong sense of responsibility for your work and contributions to the team.
• Multitasking Ability: Capability to efficiently juggle and contribute to multiple projects simultaneously with moderate supervision.
• Problem-Solving Skills: Apply objective judgment, technical skills, and past experience to address and resolve business challenges effectively.
• Continuous Learning: An eagerness for ongoing knowledge acquisition and sharing, with an understanding of the impact of your decisions.

 Requirements

Qualifications

• Bachelor’s degree in business, marketing, or a related field is required.
• Diploma in insurance (AIIK or ACII)
• Diploma in Digital Marketing will be an added advantage.

Knowledge And Skills Required

• Familiarity with computer-based documentation or CRM software for tracking inquiries.
• Excellent written communication skills, with the ability to interpret and respond to clients’ needs effectively.
• Attention to detail and adherence to established productivity and quality standards are crucial.
•  At least 5 years of experience with 3 years in digital sales/customer service using various digital platforms selling insurance or financial services
•  Previous experience in call center environment will be an added advantage
• Previous experience in managing teams will be an added advantage
•  Understanding of retail sales dynamics