Mombasa County is one of the 47 Counties of Kenya. Its capital and the only city in the county is Mombasa. Initially it was one of the former Districts of Kenya but in 2013 it was reconstituted as a county, on the same boundaries. It is the smallest county in Kenya, covering an area of 229.7 km2 excluding 65 km2 of water mass.

Duties & Responsibilities

• Developing brand strategies that are geared towards improvement of the Corporation’s brand image;
• Developing investment guidelines e.g. Investment portfolios and investor guidebooks;
• Producing and distributing corporate publications for both internal and external circulation e.g. placement of adverts in print and electronic media;
• Organising and facilitating public relations activities and events like trade fairs and exhibitions;
• Formulating, reviewing and implementing policies on investments, public relations and Corporate Social Responsibility (CSR);
• Preparing the Investment promotion budget and the marketing plans in line with thecorporate strategy;
• Developing and implementing Corporate Communications Strategy including the public relations and communications plan e.g. Draft speeches, Create web and media content;
• Undertaking internal and external marketing research for management decision, in order to identify the key constraints that are preventing a market from functioning effectively;
• Developing of communication strategies for new products and re-positioning of existing products;
• Collating and analysing market intelligence, competitor activities as well as the performance of the Corporation’s products in the market and advising management accordingly;
• Managing the Mombasa Investment Corporation’s brand portfolio by analysing and recommend growth strategies and tactics;
• Benchmarking Mombasa Investment Corporation’s brand with competition and develop effective counter strategies;
• Liaising with internal and external entities on public affairs matters;
• Maintaining media contacts and relations;
• Overseeing the customer service response, acknowledgement and address complaints;
• Maintaining positive relationships with all stakeholders;
• Any other duties as may be assigned.

Requirements for appointment

• Be a Kenyan citizen;
• Bachelor’s degree in Business Administration, Marketing or related field from a recognized University;
• Master’s Degree in a related field from a recognized University will be an added advantage;
• Have had experience in management for a period of not less than five (5) years;
• Professional qualification and membership to a professional body where applicable;
• Proficiency in computer applications
• Fulfil the requirements of Chapter Six of the Constitution

PERSONAL QUALITIES IN ADDITIONAL TO THE ABOVE REQUIREMENTS.

• Leadership skills
• Communication skills
• Team building
• Ability to work under pressure
• Strategic and innovative thinking
• Interpersonal skills
• Collaboration skills