The Kenya Revenue Authority (KRA) was established by an Act of Parliament, Chapter 469 of the laws of Kenya , which became effective on 1st July 1995 . The Authority is charged with the responsibility of collecting revenue on behalf of the Government of Kenya. A Board of Directors, consisting of both public and private sector experts, makes policy decisions to be implemented by KRA Management. The Chairman of the Board is appointed by the President of the Republic of Kenya . The Chief Executive of the Authority is the Commissioner General who is appointed by the Minister for Finance. PURPOSE OF KRA Assessment , Collection, Administration and Enforcement of laws relating to revenue.

Purpose of the job

Planning, developing and implementation of marketing and communications strategies to enhance the Authority’s brand visibility, customer experience, social responsibility, relationship & diplomacy management, tax education and outreach programmes between the Authority and its stakeholders.

Key Responsibilities

• Develop and implement marketing and communication strategies
• Monitor and safeguard the Authority’s brand identity
• Manage and coordinate international cooperation to raise the Authority’s profile, enhance linkages and promote business .
• Carry out market research and stakeholder needs assessment to identify trends, preferences and competitive positioning.
• Coordinate content development, production and dissemination of information via various platforms.
• Manage public and media relations.
• Manage internal and external communication channels
• Develop and implement initiatives to drive stakeholder engagement and customer experience
• Implement tax education strategies
• Management of performance, audit, integrity, QMS and risk programmes

 Requirements

Academic qualification

• Bachelor’s degree in marketing, Communications, public relations, International Relations and Diplomacy, Public Administration, journalism, or related field from a recognized University.
• Relevant postgraduate qualification is an added advantage

Professional Qualifications

• Professional qualification in Marketing, Communications, Journalism, Public Relations, International Relations, or related field
• Membership to a relevant professional body.

Work Experience:

Minimum of 5 years relevant work experience in marketing and communication role with at least 2 years in first level management. 

Key Competencies:

• Excellent leadership and people management skills
• Technological ability and Good decision making capabilities
• Resilient, focused, results-oriented, Risk management and analysis
• Excellent oral and written communication and presentation skills, Good planning and organizational skills