Women Enterprise Fund is a Semi-Autonomous Government Agency in the Ministry of Public Service, Youth & Gender Affairs established in August 2007, to provide accessible and affordable credit to support women start and/or expand business for wealth and employment creation.

Duties and Responsibilities

Duties will entail the following:

• Formulate, interpret and implement marketing, research and communication policies.
• Facilitate the design and rollout of competitive market driven products and services.
• Identify and pursue market opportunities locally and abroad to improve market access for women products and services.
• Develop and implement communication and marketing strategy for the Fund.
• Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
• Manage all media platforms (social, print, electronic) and liaising with advertising agencies to build a strong brand while maintaining media relations with a view of having PR opportunities.
• To undertake and facilitate research activities for the Fund.
• Prepare and monitor annual budgets and work plans for the department to ensure all expenditure is within approved limits.
• Oversee branding and corporate promotional activities like (print/media, audio/video) content management, and preparation for publishing & design artwork.
• Mobilize resources, forging and leveraging strategic and collaborative relationships to support the Funds mandate.
• Facilitate interdepartmental communications and managing external communications.
• Coordinate corporate events for marketing and creating awareness on the mandates and activities of the Fund, both locally and internationally.
• Facilitate establishment of market networks and linkages for beneficiary products and services.
• Engage with stakeholders to enhance the corporate image of the Fund.
• Supervise and direct the workflow of marketing, advertising or public relations specialists by assigning job tasks.
• Facilitating participation of women entrepreneurs in local and international trade forums.
• Ensure production of quality research reports and facilitation of business development services.
• Liaising with public and private stakeholders to develop strategies to support the mandates of the Fund.
• Capacity building of women beneficiaries and their institutions on all aspects of the Funds objectives.

Requirements for Appointment

For appointment to this grade, the job holder must have: –

• Bachelors Degree in either Marketing, Communication or its equivalent from a recognized institution.
• MBA in either Marketing, Communication, Strategic Management, entrepreneurship or related fields.
• At least 10 years of working experience or equivalent position for at least five (5) years in managerial position from a recognized organization.
• Professional Qualifications and Membership to a professional Body either from Marketing Society of Kenya (MSK) or Public Relation Society of Kenya (PRSK) and be in good standing.
• Meet the requirement of Chapter Six of the Constitution of Kenya.

Key Competencies and Skills

• Integrity, transparency and accountability.
• Leadership & excellent decision-making skills.
• Communication, report writing and interpersonal skills.
• Resource mobilization skills.
• Demonstrate professional competence and Ability to work independently and effectively under pressure and on strict deadlines.