About the role:

This role sits within the Global marketing function and reports into the Global VP, Marketing.

The Market Research and Insights Manager is responsible for bringing the consumer perspective to marketing and the overall business by providing relevant data and insights to guide in strategic decision making. The Market Research and Insights Manager is an exhilarating, newly established role designed to reshape how we understand consumer needs in the renewable energy and off-grid solar sector. This strategic position offers the unique opportunity to work cross-functionally, driving data-informed decision-making throughout the organisation.

What you would be expected to do

• Strategy:- Create and execute a data and market research strategy, pinpointing key market, product, or customer engagement opportunities.
• Projects: Devise and develop market research and data insights projects as required.  This may involve:
  • Briefing external agencies and commissioning qualitative and quantitative research and having oversight on the design, implementation and reporting process,
  • Leveraging primary and secondary research data and information to proactively identify business opportunities and gain internal support to act upon these.
  • Designing and executing research studies of a qualitative or quantitative nature, and analyzing and reporting findings.
• In-House Market Research: Conduct internal market research activities, utilizing in-house resources to collect, analyse, and interpret data relevant to our strategic objectives.
• Internal Customer Engagement: Working collaboratively with internal stakeholders such as the communications, marketing, new product development, sales and other business partners, to identify needs, and to provide data and insights as a springboard for impact and sales.
• Vendor Management: Managing external agencies in the briefing, costing, negotiation and execution of research projects, including identifying the ideal methodology and providing oversight on the research process, data collection and integrity,  and overall research outcomes.
• Knowledge Management:- Establish a central repository or mechanism for research data and reports management, to ensure seamless storage and easy retrieval by internal stakeholders.
• Market Outlook: Keeping track of the competitive landscape and overall market and consumer outlook across our markets and globally where relevant.
• ROI Tracking: Working with internal stakeholders to help track and maintain an ROI culture across marketing projects.
• Market Research Uptake: Ensure data and insights are seamlessly integrated into the workflow of communications and marketing teams through effective communication, follow-up, and creative support.

You might be a strong candidate if you

• Have a degree in Marketing, Business Administration, or a related field.
• Have 5-7 years’ experience in market research, marketing, business analysis or international development research
• Are experienced in conducting research projects, including designing qualitative and quantitative studies and analysing data, and with a strong interest in keeping up with market trends and research best practices.
• Possess strong analytical skills with the ability to design research methodology, analyse and leverage data to develop strategy and provide insight-driven recommendations.
• Can compile data from multiple sources to tell a story.
• Are knowledgeable of business visualization tools
• Are a strategic thinker with good communication and presentation skills.  Excellent writing, editing, and grammatical skills are mandatory
• Possess strong project management skills, with the ability to work on multiple projects at the same time, and manage multiple stakeholders
• Have demonstrated ability to distill complex topics into digestible content for multiple audiences and strategic discussions
• Have strong understanding of Africa’s market research trends and a good grasp of the African sales and commerce landscape.
• Are interested in African culture and the business environment.
• Are knowledgeable of Asian market research trends is a plus, but not a necessity.

What We Offer

• An opportunity to grow as a professional in a dynamic, fast growing, high impact industry.
• The chance to work in an open minded, collaborative culture surrounded by enthusiastic Greenlighters who are driven by the challenge of continuously innovating and growing a smart, sustainable business with profound impact on the world.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Greenlight Academy