Role Overview

• The Marketing Assistant will play a key role in promoting and selling units under the Government of Kenya’s Affordable Housing Program (AHB), where Villa Care Ltd has been retained as one of the trusted agents. This role focuses on engaging with prospective buyers across all population sectors, raising awareness, and ensuring smooth registration and sales processes. The ultimate vision is to help Kenyans transition from renting to owning, contributing to the national goal of transforming Kenya’s housing landscape so that finally, all Kenyans can afford dignified homes and stop paying rent.

Key Duties and Responsibilities

• Assist in planning, executing, and monitoring marketing campaigns for AHB housing projects.
• Engage with prospective clients through social media, e-shots, cold calls, field activations, roadshows, and community outreach
• Guide clients through the Boma Yangu registration process, ensuring VCL is selected as the agent of choice.
• Coordinate and maintain accurate client databases, leads, and follow-up schedules
• Support in the preparation of marketing materials (brochures, banners, digital campaigns, etc.).
• Provide timely reporting on leads generated, follow-ups, and conversions.
• Collect feedback from clients to improve marketing strategies and enhance customer experience.
• Represent VCL in expos, exhibitions, roadshows, and county engagements to champion the AHB mission.
• Assist in closing sales transactions and ensuring smooth handovers between clients and finance institutions.
• Monitor competitors’ activities and market trends to provide intelligence for strategic adjustments.

Education and Training Requirements

• Bachelor’s degree or Diploma in Marketing, Business Administration, Real Estate, or a related field.
• Professional training or certification in digital marketing or sales techniques is an added advantage.
• Training in customer relations and real estate sales preferred.

Experience and Expertise

• 3 or more years’ experience in marketing, sales, or customer engagement (experience in real estate or housing projects is highly desirable).
• Demonstrated success in generating leads and achieving sales targets.
• Familiarity with Kenya’s Affordable Housing Program (AHB) and government housing initiatives is a plus.
• Knowledge of digital marketing tools and social media campaign execution.

Skills and Capabilities

• Strong communication and interpersonal skills to effectively engage clients across different sectors of the population.
• Persuasive sales and negotiation abilities, with a customer-centric approach.
• Proficiency in Microsoft Office Suite and CRM systems for managing leads and reporting.
• Creativity in developing appealing marketing content tailored for diverse audiences.
• Ability to work under pressure, meet deadlines, and exceed set sales targets.
• Team player with flexibility to support field activations, community events, and expos.

Overall Capabilities

The ideal Marketing Assistant for AHB Housing Projects must embody the spirit of nation-building through housing. They must be capable of:

• Driving Impact: Actively contributing to Kenya’s vision of affordable housing for all.
• Inclusivity: Engaging diverse segments of the population – from low-income to middle- and high-income earners – ensuring that no Kenyan is left behind.
• Transformational Marketing: Positioning AHB not just as homes, but as life-changing opportunities to stop paying rent and finally own a dignified home.
• Client Advocacy: Walking clients through the often complex housing purchase process with empathy, professionalism, and clarity.