Job Summary:

The Marketing Assistant (Digital) will work with the Marketing Manager to implement the Company’s strategies across multiple online and offline digital channels.

Key Responsibilities:

Planning & Standards:

• Contribute to the development of strategies, initiatives, and budgets to deliver on the digital marketing objectives
• Deliver on the Service Level Agreements (SLAs) with the internal teams and the online audience.
• Champion the implementation of content strategies as per brand guidelines and applicable laws e. g the Data Protection Act

Reports and insights:

• Provide insights and reports to guide the Company on selection of the most optimal and cost-effective social media strategies
• Maintain the records, logs, reports, analyses for Geminia Life’s Digital platforms, audiences and customers.

Platforms management, content creation and deployment

• Champion the desired Geminia Life brand voice and image both online and offline
• Source for relevant and impactful content for Geminia Life’s digital channels to keep the community of fans and followers engaged and excited about the brand
• Develop and implement a content calendar for the content to be posted on designated social media channels
• Champion customer and user experience on Geminia Life’s digital channels
• Manage responses on social media platforms as per approved turn-around-times
• Nurture and convert leads from all company marketing channels
• Offer email marketing support via the CRM portal – create all ad track links as needed for email analysis and leads
• Execute ongoing and approved digital/online/social campaigns according to brand guidelines
• Update content on the company website

Relationships & Support

• Provide online and offline marketing support for corporate/staff initiatives and events
• Partner with other departments to ensure proper digital/online/social media messaging and relevance
• Manage relationship between Geminia Life Insurance and any assigned marketing partners
• Support online customers as the first point of contact in liaison with the Operations Department
• Provide administrative support to the marketing team, including processing supplier payments, coordinating meetings and setting up for company events and activation sites.

Requirements

Skills & knowledge

• Report writing skills
• Copy-writing skills – must demonstrate the ability to write for varied audiences.
• Strong communication skills, with an emphasis on grammar/ spelling excellence
• Knowledge of digital reporting tools such as web analytics, CMS, social listening tools among others
• Knowledge of digital/online/social media platforms, audience management and analytics
• Good interpersonal skills
• Good organization and planning skills with the ability to prioritize and multi-task
• Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
• Strong team member and ability to promote a positive atmosphere throughout the organization.
• Capable of working with minimum supervision, able to manage time and meet tight deadlines.

Education & Experience

• Bachelors’ Degree in Marketing, Communications, or any other related field
• 2 years’ experience in social media strategy, content development, digital media buying and community management.