Job Summary

The overall purpose of this job is to design and develop social media content that promote the school’s services maintaining visibility in the market.

Duties and Responsibilities

• Develop an understanding of the needs of those who use the school’s website to inform content decisions;
• Responsible for developing strategy on digital content to be posted in the social media platforms;
• Help to develop and deliver web content training to nurture and support young content creators (students);
• Execute media campaigns which lead to optimization of the social media platforms;
• Implement the School’s social media strategy;
• Coordinate with advertising and media experts to improve marketing results;
• Identify the latest trends and technologies affecting the education sector;
• Develop and maintain an up-to-date knowledge of marketing and communications in the education sector;
• Design campaigns that have a wider viewership by ensuring they are in the local dialect to create awareness of the school;
• Implement and monitor the institution’s marketing campaigns across all digital networks;
• Assist the Business Development and Marketing Manager to Implement a digital platform that addresses customer feedback and complaints;
• Develop and maintain digital marketing content in all the websites for the organization;
• Email marketing, optimization of online social media campaigns on YouTube and google;
• Assist with photography during school events;
• Create/develop marketing materials; poster design and video editing;
• Assist in the delivery of web editorial calendars to deliver clear, consistent messages across channels;
• Ensure social media presence by working together with creative agencies as a channel for promoting the products.
• Perform any other responsibilities assigned to the jobholder by the supervisor from time to time.

Requirements

Qualifications

• Bachelor’s Degree in Marketing or related field
• Membership in either CIM, MSK or KIM
• Minimum of 2 years of experience
• Digital marketing certification

Desired Competencies and Attributes

• Experience in marketing, art direction, and social media management
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Good understanding of the use of design software like Canva illustrator, Photoshop and any video editing software.
• Basic understanding of photography and videography
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing