15 May 2026

Marketing Assistant – Retail at CDL Human Resource

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Job Description

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Marketing Assistant – Retail

Role Overview

  • We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales.
  • You’ll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results.

Key Responsibilities

Campaign Execution & Coordination

  • Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers)
  • Coordinate with branches, and sales teams to ensure smooth campaign rollout
  • Track campaign timelines and deliverables to ensure deadlines are met

Digital Marketing Support

  • Manage and update content across social media platforms, and WhatsApp channels
  • Assist in managing online leads, inquiries, and customer engagement funnels

In-Store & Branch Marketing

  • Support implementation of in-store branding (POS materials, signage, displays)
  • Ensure consistency of brand messaging across all branches
  • Assist in organizing  activations, promotions, and customer events

Content & Creative Support

  • Work with designers to develop marketing materials
  • Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns
  • Capture basic content (photos/videos) for real-time marketing needs

Data, Reporting & Insights

  • Track performance of campaigns (footfall, leads, conversions, sales)
  • Maintain marketing reports and dashboards
  • Provide insights and recommendations based on campaign performance

Customer-Centric Marketing

  • Support customer engagement initiatives
  • Assist in improving customer journey across online and offline touchpoints
  • Help manage CRM or lead databases

Requirements

Qualifications & Experience

  • Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field
  • 1-2 years’ experience in marketing (retail experience is a strong advantage)
  • Basic understanding of Content creation & digital marketing (social media, ads, content)
  • Experience working in a fast-paced, target-driven environment

Key Skills & Competencies

  • Strong execution and attention to detail
  • Good communication and coordination skills
  • Commercial awareness (understands sales impact)
  • Creative thinking with a practical approach
  • Basic data analysis and reporting skills
  • Ability to multitask and meet tight deadlines
  • Proactive and solution-oriented mindset


Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : June 3, 2026





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