Job Description
To assist in the development, coordination, and execution of marketing initiatives and campaigns aimed at promoting CMTI and its affiliates, driving brand awareness, student acquisition, and client engagement.

​Marketing Campaign Support

• Collaborate with the Marketing Officer to implement marketing strategies for CMTI and its affiliate.
• Prepare and coordinate marketing materials for campaigns across digital, print, and on-ground channels.

Content Creation and Management

• Assist in creating engaging content for social media, email newsletters, and promotional materials.
• Schedule and monitor posts on social media platforms, ensuring timely responses to audience interactions.
• Support in developing content for student and client acquisition campaigns.

Student Acquisition

• Provide support to CM Training Institute by driving initiatives that will boost the number of students signing up to the institute.

Event Coordination

• Provide logistical support for events, workshops, and open days hosted by CMTI
• Assist in preparing materials, invitations, and follow-ups for event participants.

Market Research and Reporting

• Conduct research on industry trends, competitors, and customer insights to inform marketing strategies.
• Track and report on campaign performance metrics, including ROI and audience engagement.

Stakeholder Engagement

• Maintain strong relationships with internal and external stakeholders, including clients, students, partners, and suppliers.

Market Research, Reporting, and Website Analysis

• Track and report on campaign performance metrics, including ROI and audience engagement.
• Analyze website traffic and performance using tools such as Google Analytics to identify trends and opportunity for improvement.

​Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communication, or a related field is often preferred.
• Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator), Digital Marketing, Design skills, CRM and Marketing tools or similar tools is a plus.
• Familiarity with tools such as HubSpot, Zoho campaigns, Mailchimp,
• Basic understanding or certification in search engine optimization and search engine marketing is an advantage.
• Knowledge of managing platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok.
• Strong written and verbal communication skills in English are essential.
• Any prior experience as a marketing intern, assistant, or related role is advantageous.
• Evidence of past campaigns, designs, or contributions to projects is valuable.
• A keen interest in staying updated with marketing trends and tools.
• A flair for creativity and innovative problem-solving.