The Marketing Associate will oversee and execute both digital and offline marketing strategies to promote Geoid Technologies Ltd’s products and services, including survey equipment, drones, and geospatial solutions. The individual will be responsible for enhancing brand visibility, generating leads, and ensuring smooth marketing production, while aligning with company goals and contributing to overall business growth.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing campaigns to promote Geoid Technologies’ products and services, ensuring alignment with overall business objectives.
• Social Media Management: Oversee the company’s social media platforms (LinkedIn, Facebook, Instagram, Twitter), develop and post engaging content, and foster online community engagement to increase brand awareness.
• SEO & SEM: Optimize the company’s website and digital content for search engines (SEO) and run paid search campaigns (SEM) to increase online visibility and drive qualified traffic.
• Email Marketing: Design, develop, and execute email marketing campaigns to nurture leads and convert them into customers. Track performance through metrics such as open rates, click-through rates, and conversion rates.
• Paid Advertising: Manage and optimize paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to drive traffic and conversions, ensuring efficient use of marketing budgets.
• Content Marketing: Develop high-quality blog posts, infographics, case studies, and video content to establish Geoid Technologies as a thought leader in the industry.
• Website Management: Ensure that the company website remains current, engaging, and optimized for user experience and lead generation.

Offline Marketing Strategy & Events

• Develop and Implement Offline Marketing Strategies: Plan and execute offline marketing activities to promote Geoid Technologies’ products and services in traditional spaces.
• Event Management & Participation: Organize, manage, and represent the company at industry events, trade shows, and product demonstrations. Plan and coordinate logistics for company exhibitions, networking events, and promotional activities.
• Corporate Sponsorship & Partnerships: Identify and pursue strategic offline sponsorship opportunities and partnerships that enhance the brand’s reputation and reach in the geospatial and drone technology sectors.
• Promotional Materials Production: Work with designers and suppliers to develop and produce marketing collateral such as brochures, flyers, posters, and banners for both digital and print media.
• Brand Activation Campaigns: Plan and manage brand activation activities such as product launches, roadshows, and direct marketing events to drive brand awareness and product knowledge.

Marketing Production & Coordination

• Manage Marketing Production Processes: Oversee the production process for all marketing materials, ensuring that timelines, budgets, and quality standards are met.
• Coordinate with External Vendors: Manage relationships with external vendors, including designers, printers, and advertising agencies, to ensure timely production and distribution of promotional materials.
• Cross-Departmental Collaboration: Work closely with the sales, product development, and customer service teams to align marketing efforts with company objectives and product roadmaps.
• Marketing Campaign Monitoring: Track the performance of all marketing campaigns, both digital and offline, and generate reports that offer insights into campaign effectiveness and ROI.

Lead Generation & Conversion

• Design Lead Generation Strategies: Implement marketing strategies that drive leads through both online and offline channels, ensuring alignment with the sales team to enhance conversion rates.
• Customer Database Management: Work with CRM tools to maintain and update the customer database and use this information to target potential clients and retain existing ones.
• Telemarketing Support: Work with the sales team to identify and convert leads through telemarketing efforts, follow-up calls, and customer outreach.

Reporting & Analytics

• Track and Analyze Marketing Campaigns: Use tools such as Google Analytics, SEMrush, and CRM systems to measure and report on the performance of both digital and offline campaigns.
• Budget Management: Monitor marketing budgets to ensure cost-effective use of resources while maintaining campaign quality and results.
• Monthly/Quarterly Reports: Prepare regular marketing performance reports to track KPIs and provide strategic recommendations for improvement.

Market Research & Competitor Analysis

• Market Research: Conduct market research to identify industry trends, customer needs, and opportunities for new product development.
• Competitor Analysis: Monitor competitors’ marketing activities and assess how Geoid Technologies can capitalize on market gaps or outperform the competition.

Brand Management

• Consistency in Brand Messaging: Ensure consistent brand messaging across all marketing channels—digital and offline—throughout all campaigns and customer touchpoints.
• Brand Positioning: Enhance Geoid Technologies’ brand positioning within the geospatial, drone, and survey equipment sectors by creating strong, unique value propositions for target audiences.

Qualifications & Skills

• Education:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience:
• 3-5 years of experience in marketing, with proven success in digital marketing and offline event management.
• Experience in a B2B setting, preferably within technical industries like geospatial technologies or drone solutions.