Key Responsibilities

• Develop and implement marketing strategies and media plans.
• Oversee digital marketing campaigns and optimize advertising functions.
• Analyze website traffic, optimize SEO, and provide actionable insights.
• Curate social media content calendars and manage engagement.
• Cultivate relationships with influencers and coordinate public relations activities.
• Assist with email marketing campaigns and event planning.
• Conduct market research to identify growth opportunities and compile marketing reports.

Qualifications

• BCOM Marketing Option or BA in Communications
• Certification in Digital Marketing from a recognized institution
• 5+ years of experience in Marketing & Communications, with a minimum of 3 years in Digital Marketing
• Strong knowledge of branding principles and marketing strategies
• Proven track record of successful digital marketing and public relations campaigns
• Expertise in SEO, marketing automation, and web analytics tools
• Experience in social media campaign management with a focus on KPIs
• Strong creative writing and storytelling abilities
• Proficiency in CRM tools, WordPress, Google AdWords, and analytics platforms
• Ability to multitask and meet strict deadlines
• Excellent communication and interpersonal skills
• Ability to work independently and within a team to meet objectives
• Knowledge of content marketing strategies
• Experience in event planning and coordination