Key Responsibilities:

• Marketing Campaign Development & Execution
• Assist in developing and executing marketing campaigns that align with WezaCare’s strategic objectives.
• Collaborate with the Media & Communications team to create timelines and measurable objectives. Use analytics tools to monitor performance, making adjustments as needed.
• Maintain the content calendar to ensure timely roll-out of campaigns and content.

Content Creation & Management

• Create and distribute engaging content, including blog posts, social media posts, newsletters, and brochures.
• Collaborate with the graphics and multimedia teams to produce content that aligns with WezaCare’s mission and maintains consistent messaging across platforms.

Social Media Management

• Manage WezaCare’s social media accounts, maintaining a consistent posting schedule and voice.
• Develop strategies to grow the online presence and increase engagement. Track performance and adjust strategies based on audience insights.

Brand & Reputation Management

• Uphold WezaCare’s brand guidelines across all communications and materials.
• Develop strategies to enhance brand visibility, especially within the Child Welfare and social impact sectors.

Public Relations & Media Relations

• Write press releases and media kits to promote WezaCare’s initiatives.
• Build relationships with media contacts to secure coverage.
• Coordinate media requests, interviews, and appearances for key WezaCare representatives.
• Monitor media coverage and public perception of WezaCare, identifying opportunities to enhance visibility or respond to inquiries.

Event Coordination & Promotion

• Plan and promote webinars, workshops, and outreach programs.
• Manage event logistics and ensure successful event-related communications before, during, and after the event.

Internal Communications

• Support internal communication efforts, developing newsletters and updates to keep staff informed of key initiatives.

Market Research & Reporting

• Conduct market research to inform strategies and provide regular reports on marketing performance, offering insights to improve future efforts.
• Stay informed of digital marketing trends and industry best practices to keep WezaCare’s strategies current and relevant.

Key Qualifications:

Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.

Experience: 3-5 years in marketing, communications, or public relations, preferably within social impact, B2B, or nonprofit organizations.

Skills:

• Proficiency in social media management, experience with CMS, and familiarity with SEO strategies.
• Strong content creation skills (strong writing, editing and storytelling) with experience creating engaging content across multiple platforms
• Experience with analytics tools (Google Analytics, social media insights).
• Familiarity with design and marketing platforms (Canva, Adobe Creative Suite, MailChimp) is desirable
• Excellent time management and ability to manage multiple projects simultaneously, with strong organizational skills.
• Excellent verbal and written communication, with the ability to tailor messages, and present ideas clearly to different audiences.
• Ability to collaborate across departments and with external partners.

Personal Attributes:

• Creative thinker with an eye for detail. Problem-solving skills, adaptable to challenges, highly organized to meet deadlines in a fast-paced environment and passionate about WezaCare’s mission.