External & Client Marketing

Strategy & analysis

• Curate a marketing strategy in collaboration with key stakeholders, identifying priority content aligned with local expertise
• Develop an appropriate go to market strategy to bolster BCG as a market leader in East Africa
• Conduct regular analysis of marketing metrics to assess performance and ROI, adjusting strategies as needed
• Prioritize content topics, conceptual planning and press activities aligned with local market sentiment and interest
• Conduct market Research & Analysis: staying abreast of industry trends, competitor activities and market dynamics

Events

• Curate exclusive and themed BCG client events, executing at the highest level
• Identify strategically aligned events for BCG to attend and/or sponsor locally and across Africa

Media, branding & collateral

• Build a best-in-class suite of marketing & communication materials and outreach programmes for BCG’s clients to strengthen client relations
• Drive and manage BCG’s social media channels as well as those of key leadership
• Ensure brand management with coherent content in adherence to brand guidelines
• Develop, organize and maintain marketing collateral assets, including photograph libraries, video content and branded merchandise

Operations

• Support the Head of Africa for marketing and communications on Africa projects and operational structure builds and systems
• Collaborate across Africa system on planning, Africa and global events, amplifying content and performance measurement
• Track and plan against set budget, forecast future budget requirements
• Manage supplier contracts and marketing related vendor relationships
• Develop and maintain the client contact database in CRM and improve usage by the leadership group and their executive assistants
• Work with the Alumni partner to develop and implement an integrated engagement programme for local alumni networks and the Africa system
• Collaborate closely with Recruiting and Finance teams

YOU’RE GOOD AT

• Understanding complex content and business priorities and developing content plans
• Organising, structuring and planning the year ahead
• Analysing performance data and sharing relevant metrics to improve performance
• Executing events independently and identifying strategic opportunities for visibility and presence
• Managing multiple projects in parallel in a fast-paced environment
• Understanding what content appeals to employees and clients and what channels are best used to communicate these messages
• Communicating, moderating, and networking
• Influencing, and relationship building skills, especially of senior stakeholders
• Written and oral presentations with strong attention to detail

You Will Bring (qualifications, Experience & Skills)

• A marketing qualification / relevant undergraduate degree
• 4 to 6 years of marketing and communications experience – preferably in consulting firms or a leading corporate
• A high level of proficiency in English – both written and oral
• Project management, complex problem structuring and solving experience
• Sharp analytical skills, leadership and complex program management skills