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17 Jun 2024

Marketing Consultant: Kenya at TransUnion

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Job Description

We are focused on empowering consumers with the tools, resources and education to become effective managers of their own credit health

What We’ll Bring

We are seeking a passionate, innovative mid-weight marketer to improve our company’s marketing execution and implementation, maintaining regional competitiveness, and increasing success. This role requires comfort working across multiple regions/countries.

What You’ll Bring

Responsibilities Include:

  • Manage marketing activities and provide support across the Africa region and vertical product teams.
  • Implement marketing and brand strategies, operational plans, and targets.
  • Drive sales and engagement with innovative ideas and thought leadership.
  • Ensure approval for all content relating to the organization’s reputation.
  • Develop marketing campaigns, analyse data, and optimize performance.
  • Close alignment and collaboration with sales team to ensure successful execution and support of marketing campaigns.

Project Management

  • Use marketing systems to manage projects and obtain necessary approvals.
  • Liaise with business units to understand customer needs and campaign goals.
  • Develop and manage multiple projects from conception to completion.
  • Monitor campaign success, take corrective action, and advise the organization accordingly.
  • Guide change management initiatives and communication requirements.

Stakeholder And Vendor Management

  • Interface with senior business colleagues to contribute to brand and marketing activities.
  • Research trends and make recommendations for customization.
  • Build and maintain vendor and supplier relationships.

Social Media And Events

  • Develop highly targeted social media calendar – anchored by themes and key in region insights.
  • Brief in and ensure implementation of social media campaigns. content calendar.
  • Use Sprinklr to monitor campaign success and optimise.
  • Develop plans and execute on customer events and create event follow-up plans.

Requirements

Competencies

  • Convert technical information to audience-appropriate communication.
  • Influence, persuade, negotiate, and present ideas effectively.
  • Question processes, strategy, and outputs.
  • Manage multiple projects and make strategic decisions.
  • Build trusted partnerships and solve complex problems.

Attributes

  • Empathetic, diplomatic, people-focused, and a team player.
  • Resilient, adaptable, driven, and confident.
  • Creative, innovative, and detail-oriented.

Impact You’ll Make

  • Bachelor’s degree or advanced diploma in marketing.
  • Minimum 5 years’ experience in B2B marketing.
  • Knowledge of key marketing disciplines, including digital marketing and B2B strategies.
  • Experience in strategic marketing planning, lead generation, and thought leadership.
  • Proficiency in CRM systems, preferably SalesForce.
  • Experience working across African markets


Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 30 June. 2024





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