Summary

This is a full-time hybrid role as a Marketing Coordinator located in Nairobi County, Kenya, with the flexibility for some remote work. You will be responsible for social media marketing, digital marketing, analytics across all our channels, online marketing campaigns, and communication tasks.

Primary responsibilities

• Collaborate with the growth team to develop marketing strategies that increase brand awareness and drive NEW customer acquisition and lead generation.
• Setup, manage and optimize campaigns on Facebook, Google Ads, and any other paid advertising platforms that can generate a positive ROI
• Sales, Outreach and Marketing of the companies products and services to strategic partners and targeted audience via digital and offline channels
• Social media management and related content development on a weekly basis
• Conduct market Research and market trends to guide the company’s product developments in order to remain competitive.
• Pitching/presenting products/Services to new customers/partners at strategic events/meetings/workshops/seminars
• Planning and overseeing new marketing initiatives and product launches
• Be active in Product or new features testing and quality assurance processes to ensure it matches customers/Partners needs.
• Lead financial education outreach program and financial education content development
• Gather customer feedback across all channels to inform sales and product teams
• Document customer success stories across all our markets

Qualifications

• At least 2 years in Social Media Marketing and Online Marketing skills
• MUST HAVE: At least 2 years practical skills in Facebook Ads and Google Ads campaign setup skills
• Digital Marketing and Web Analytics skills
• You have a solid base knowledge of SEO strategies and best practices, with a willingness to learn even more.
• Excellent communication and interpersonal skills
• Proactive and has willingness to learn new tools and technologies
• Ability to work effectively in a team environment
• Experience in the Fintech industry is a plus
• Bachelor’s degree in Marketing, Business Administration, or related field
• Ability to manage multiple priorities
• Knowledge of all social networking platforms
• Facebook Pixel is a plus