Job Summary

• The incumbent is responsible for implementing and executing strategic marketing plans to attract potential customers and retain existing ones at the country level.

Job Details

• Ensures implementation of solutions for Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio
• Develops the marketing strategy in line with country objectives.
• Co-ordinates marketing campaigns and sales activities.
• Oversees the country’s marketing budget.
• Creates all marketing material in line with marketing plans for promotional campaigns
• Manages Letshego’s brand management and corporate identity at country level.
• Monitors marketing communication effectiveness
• Drives the implementation of new product launch.
• Identifies potential strategic partner relationships with relevant stakeholders.

Requirements

Education    

• University degree in Business Administration, Economics, Marketing or Communications.

 Experience     

• A minimum of 7 years successful experience in a marketing/sales function within the financial services/retail or banking.
• Experience in working with and delivering results through various channels, including both face-to-face and electronic media interactions.

 Certifications     

 Knowledge    

• Knowledge in Sales and Marketing
• Creativity experience in designing marketing plans and coordinate marketing budgets
• Brand strategy, advertising and promotion, digital marketing.

Skills    

• Outstanding organizational skills, excellent verbal and written communications.
• Strong interpersonal skills, ability to communicate and interact on behalf of country team
• Proactive and initiative-taking when completing tasks.