Aminika Manpower Limited is a competency-based strategic HR-consultancy. Aminika Manpower Limited (AML) is a knowledge-driven organization committed to achieving excellence in Human Capital & Business Coaching in both virtual and real circumstances.

Responsibilities:

• Develop and execute comprehensive marketing plans to increase & attract new patients, and retain existing patients within the oncology and cancer care sector.
• Collaborate with the hospital’s leadership team to identify marketing objectives, establish marketing budgets, and set measurable goals to achieve desired outcomes.
• Conduct market research to identify patient demographics, referral patterns, and competitors’ marketing strategies to inform the development of effective marketing campaigns.
• Build and maintain strong relationships with referring physicians, healthcare professionals, and relevant organizations to generate referrals and foster collaborative partnerships.
• Organize and participate in healthcare conferences, community events, and outreach programs to raise awareness about the hospital’s oncology services and educate the public about cancer prevention, detection, and treatment.
• Stay updated with the latest trends, advancements, and best practices in oncology marketing and healthcare industry to ensure the hospital remains competitive and innovative in its marketing strategies.
• Collaborate with internal teams, such as physicians, nurses, and administration, to gather insights, create marketing materials, and align marketing strategies with the hospital’s overall goals.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience (3-5 years) in healthcare marketing, specifically in oncology or cancer care settings, with a track record of successful marketing campaigns and measurable results.
• In-depth understanding of the oncology healthcare landscape, including patient journeys, medical terminology, and key stakeholders, to develop targeted marketing strategies.
• Excellent written and verbal communication skills, with the ability to create persuasive content and deliver compelling presentations.
• Creative mindset with the ability to think outside the box and develop innovative marketing ideas.