RESPONSIBILITIES:

• Develop and execute integrated marketing strategies aligned with business objectives.
• Strengthen brand positioning, consistency, and visual identity across all channels.
• Plan and manage omnichannel marketing campaigns (digital, social, in-store, influencers).
• Oversee content creation, digital marketing, SEO/SEM, paid media, and performance analytics.
• Drive customer acquisition, retention, and sales through promotions and seasonal campaigns.
• Monitor market trends, competitors, customer insights, and campaign effectiveness.
• Manage marketing budgets, KPIs, reporting, and performance optimization.
• Lead and coordinate marketing teams, agencies, and cross-functional stakeholders.
• Perform any other assigned job related duties.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• At least 3 years’ experience in same role. Experience in retail industry is an added advantage.
• Exposure to SEO/SEM analytics tools, and performance marketing.
• Experience working with marketing agencies.
• Proficiency in digital marketing tools and analytics.
• Excellent communication and presentation skills.
• Creative thinking with a data-driven mindset.
• Attention to detail.
• Excellent problem-solving & negotiating skills.