About the Role

Our client, a leading agribusiness specializing in premium fresh produce and aquaculture products, is seeking to recruit a dynamic and results-oriented Marketing Executive to support its continued growth and strengthen its market presence.

The successful candidate will play a key role in developing and implementing marketing strategies that enhance brand visibility, drive customer engagement, and support sales growth across a portfolio of premium fresh herbs and sustainably farmed trout.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and execute marketing strategies that increase brand awareness and support business growth.
• Position the company’s products across key customer segments, including retailers, restaurants, hospitality businesses, distributors, and health-conscious consumers.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Develop marketing campaigns that promote product quality, freshness, nutrition, and sustainability.
• Support initiatives aimed at increasing market share and revenue.

Digital Marketing & Campaign Management

• Manage the company’s social media platforms and digital marketing channels.
• Create and publish engaging content across digital platforms.
• Plan and execute seasonal campaigns, promotions, product launches, and educational content.
• Monitor campaign performance and recommend improvements based on analytics.
• Ensure consistent brand messaging and visual identity across all marketing channels.

Content Creation & Brand Communication

• Develop compelling marketing materials, including brochures, presentations, social media content, flyers, and promotional materials.
• Create content highlighting sustainable farming practices, healthy lifestyles, and farm-to-table products.
• Coordinate photography, videography, and other visual content.
• Ensure all communications are accurate, engaging, and aligned with the company’s brand.

Business Development & Partnerships

• Build and maintain relationships with restaurants, hotels, retailers, distributors, caterers, and other strategic partners.
• Identify and pursue new market opportunities.
• Coordinate promotional events, product tastings, activations, and customer engagement initiatives.
• Strengthen customer relationships to encourage repeat business and brand loyalty.

Sales Support & Customer Engagement

• Work closely with the sales team to support customer acquisition and retention.
• Prepare sales presentations, proposals, and promotional materials.
• Gather customer feedback and market insights to support business improvements.
• Promote the company’s products and value proposition to prospective and existing customers.

Performance Monitoring & Reporting

• Track marketing activities and campaign performance.
• Prepare regular reports on marketing initiatives, customer engagement, and lead generation.
• Evaluate return on marketing investment and recommend improvements.
• Maintain accurate records of marketing campaigns, partnerships, and customer activities.

Key Performance Indicators

• Increased brand awareness and market visibility.
• Growth in qualified leads and customer enquiries.
• Expansion of strategic partnerships and distribution channels.
• Strong digital engagement and campaign performance.
• Successful execution of marketing initiatives.
• Contribution to sales growth.
• Timely submission of marketing reports.

Qualifications

Academic Qualifications

• Degree or Diploma in Marketing.
• A qualification in Business, Communications, Agriculture, Agribusiness, Hospitality, or a related field will be an added advantage.

Professional Qualifications

• Certification in Digital Marketing, Social Media Marketing, Brand Management, or Content Creation is an added advantage.

Experience

• Minimum of 3 years’ experience in a marketing role.
• Experience in agribusiness, FMCG, food production, agriculture, hospitality, fresh produce, or related industries is preferred.
• Experience managing digital marketing campaigns and social media platforms.
• Experience working with retailers, distributors, hotels, restaurants, or hospitality businesses is an advantage.

Skills & Competencies

• Strong marketing strategy and campaign execution skills.
• Excellent digital marketing and social media management skills.
• Strong copywriting and content creation ability.
• Excellent communication, presentation, and networking skills.
• Commercial awareness with a customer-focused approach.
• Strong analytical and reporting skills.
• Ability to identify new business opportunities and drive market growth.
• Excellent planning and organizational skills.
• Self-driven, proactive, and results-oriented.
• Strong interpersonal and stakeholder management skills.
• Passion for sustainable agriculture and healthy food products.

Personal Attributes

• Creative, innovative, and energetic.
• Professional, reliable, and accountable.
• Confident and persuasive communicator.
• Self-motivated and disciplined.
• Flexible and adaptable.
• Passionate about sustainability and healthy living.
• Strong team player with a positive attitude.