JOB PURPOSE

The job holder will be responsible for developing, establishing and maintaining marketing strategies to meet the objectives of the hospital. Understand and effectively manage customer needs as well as designing a process that ensures a memorable customer experience. This role will involve building and cultivating key relationships with potential customers (corporate & non-corporate and other stakeholders involved.

KEY RESPONSIBILITIES

• Developing and implementing marketing plans and projects for new and existing service
• Managing the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients
• Conduct market research and analyze current market condition to determine market requirements for existing and future services.
• Monitoring and analyzing market trends and study competitors, partners and substitute products and services
• Expand and develop marketing communication platforms including social media platforms.
• Determine and manage the marketing budget and deliver marketing activity within agreed budget
• Maintaining and developing relationships with new and existing clients, developing industry linkages so that they continue to use The Savannah Hospital services
• Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.
• Evaluate, review and report on all marketing activities and results.
• Identify and map the target customers (corporate & non-corporate).
• Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.
• Organize CMEs for promotion of the activities and services of the medical departments and specialties.
• Organize outreach programs with prospective patient communities.
• Assist in designing, printing brochures, leaflets and other hospital marketing materials.
• Any other duties as may be assigned from time to time

Job Requirements 

Qualifications

• Bachelor’s degree in Marketing or equivalent from a recognized institution.
• Minimum of five years working experience in aggressive marketing and sales.
• Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage.
• Proficiency in Microsoft Office Suite.

Key competencies

• Ability to work without supervision.
• Good organizational and time management skills.
• Excellent public relations and communication skills.
• Ability to influence and attract potential clients to programs