Key Responsibilities

Campaign Management and Tracking

• Assist in creating and executing marketing campaigns (email, social media, and digital ads).
• Track, analyze, and report on campaign performance.
• Coordinate with the Marketing Manager and Project Leads to ensure alignment.

Email Marketing

• Develop and manage email marketing campaigns (newsletters, promotions, and follow-ups).
• Monitor key email metrics (open rates, click-through rates, conversions).
• Conduct A/B testing for subject lines and content to improve engagement.

Content Creation & Social Media Management

• Assist in drafting LinkedIn posts, blog articles, and social media updates (including WhatsApp).
• Create engaging content for targeted audiences.
• Monitor social media engagement and suggest improvements.

Reporting & Documentation

• Assist in preparing marketing reports with interpreted data.
• Maintain and update marketing documents (proposals, concept notes, campaign plans).
• Ensure documentation is well-organized and accessible.

Coordination and Liaising

• Ensure consistency in branding across all channels.
• Act as the link between the Projects team, Marketing team, and external communities.
• Support all marketing activities and execution.

Key Performance Indicators

• Leads generated
• Campaign performance
• Content effectiveness
• Email marketing success
• Social media performance
• Documentation and reporting
• Timely execution and completion of tasks and coordination between teams

Requirements

• Pursuing a Degree in Marketing, Business Communications, or a related field.
• Strong understanding of digital marketing, social media, and email marketing.
• Excellent communication and interpersonal skills.
• Self-motivated, creative, and eager to learn.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with CRM software is a plus.
• Ability to work independently and as part of a team.