WHY DO WE NEED YOU?

• Support the Sales Team to develop and implement strategic plans that define sources of opportunities and growth in new and existing market segment groups. Ensure the organisation captures these opportunities in order to attain and establish a leadership and highly profitable position in all the markets it operates in.
• Through the employment of various marketing methodologies develop intimate knowledge of what appeals to our customer segments, what represents value for them, and ensure the organisation has solutions and offerings that meet those needs. Create an increasing demand for our products, develop deep encompassing brand loyalty, allowing us to penetrate and grow our market share, enjoying the maximum spend/ applicable share of wallet from our targeted segments and customer groups.
• Ensure that the value that our solutions bring to our markets and customer groups is well articulated, through the employment of various brand and communication strategies, including taking advantage of technology and digital tools, ensure that this value proposition is well communicated.
• Through the aforementioned ensure that we attract and retain various market groups, creating an understanding of how our solutions meet their needs, and further creating acceptance of our premium prices, and ensuring our solutions are viewed as superior in the markets we operate in.
• Support development and coordinate product launches, customer events and brand events

IS THIS JOB FOR YOU?

• The best suited candidate for this role should possess one to two years of experience within a marketing environment, understands web design principles and is social media savvy. The candidate must have previous experience on analytics, SEO and AdWords.
• Understanding of other graphic design tools like Figma, Sketch, and CorelDRAW will be advantageous.
• The suitable candidate must possess a Degree in Marketing/Digital Marketing, this candidate must be proficient in Microsoft programs such as PowerPoint, Word, Excel and the Adobe Creative Suite including all the platforms within the suite such as photoshop etc.