.Overall Responsibility

• Own the design and execution of Group campaigns, brand standards, digital marketing strategy, and key relationship programs that drive patient volume and brand equity across the network.

Key Responsibilities:

• Develop and manage the Group campaign calendar, brand guidelines and creative standards across all facilities
• Apply Group brand guidelines and creative standards consistently across all facility marketing materials and activities
• Provide technical direction and performance oversight to the facility marketing officers.
• Direct the Digital Media Marketing Officer and team on content, creative and digital channel strategy
• Oversee the Insurance Relations Officer\’s engagement plan with SHA and private insurers to support enrolment and payer visibility
• Lead the onboarding of new insurance/scheme clients at the facility level
• Direct the Physician/Doctor\’s Relations Officer\’s referral and physician engagement program
• Identify and follow up on local business leads, including corporate clients and small groups
• Relay market intelligence to the OHGL Senior Manager, Marketing & Communications
• Attend and contribute to weekly and monthly Group-wide marketing performance review meetings.
• Prepare and submit regular facility marketing activity and performance reports, including campaign reach, leads, and conversion outcomes
• Track facility-level contribution to insurance/payer partnership growth and physician referral volume
• Track campaign performance and report ROI, reach, and conversion metrics monthly

Job Requirements

• Bachelors degree in Marketing, Communications, or Business
• Over 4 years of marketing management experience, including brand and digital campaign leadership
• Strong strategic marketing and market development skills, with the ability to develop and execute initiatives that strengthen service uptake and market positioning.
• Experience in managing multi-site marketing teams is an advantage
• Demonstrated brand management and campaign planning skills, with the ability to translate marketing strategies into effective, targeted campaigns.
• Ability to coordinate and lead teams, work collaboratively across functions, and effectively deliver marketing initiatives.
• Strong communication, presentation, networking, and negotiation skills, supported by creativity, innovation, and a customer-focused approach.