Role Overview:

• We’re looking for a proactive, data-driven Marketing Lead eager to drive Zeraki’s growth through effective performance and brand marketing strategies. Ideal candidates are digitally savvy, creative problem-solvers, passionate about education, and excited to scale a rapidly growing African brand.

Responsibilities:

• Strategy Execution:
• Implement and refine Zeraki’s integrated marketing strategy across both B2B (schools) and B2C (parents/students) segments.
• Execute full-funnel campaigns from awareness and acquisition to conversion and retention, maximizing customer lifetime value (LTV).
• Performance Marketing:
• Manage data-driven outreach campaigns, leveraging digital channels (Google Ads, Facebook, Instagram, LinkedIn, SMS).
• Oversee event marketing and on-ground activations at educational expos, workshops, and conferences (KESSHA, KEPSHA, EdTech summits).
• Continuously optimize funnel conversions via retargeting, personalized messaging, and behavior-driven triggers.
• Brand Marketing:
• Build Zeraki’s brand identity through consistent storytelling and emotional engagement across digital and offline channels.
• Foster community pride and advocacy through social proof, student success stories, and interactive digital campaigns.
• Analytics and Optimization:
• Monitor real-time dashboards, track key marketing metrics, and ensure continuous campaign optimization.
• Perform A/B testing to enhance campaign effectiveness, using insights to refine strategies proactively.
• Cross-Functional Collaboration:
• Coordinate closely with Sales, Product, and Tech teams to align marketing efforts with business objectives.
• Engage with creative agencies or freelancers to produce cohesive marketing assets and materials

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years experience in digital or performance marketing (experience in startups or EdTech preferred).
• Familiarity with digital marketing tools (Google Analytics, Ads Manager, CRM systems).
• Strong analytical and data-driven decision-making skills.
• Excellent communication skills, creative thinking, and the ability to handle multiple projects.
• Ability to learn quickly, thrive in a dynamic startup environment, and proactively seek opportunities for growth