Job Summary

The Marketing and Liaison Officer will be responsible for developing marketing strategies, fostering relationships with stakeholders, and promoting the hospital’s services to the community and potential clients.

Key Responsibilities

• Develop comprehensive marketing plans and strategies to promote hospital services, specialty programs, and healthcare initiatives.
• Implement marketing campaigns across various channels, including digital media, print, social media, and community outreach programs.
• Cultivate and maintain relationships with referring physicians, healthcare professionals, community organizations, and local businesses to enhance collaboration and referrals.
• Act as a liaison between the hospital and external stakeholders to promote partnerships and collaborations.
• Organize and coordinate community outreach events, health fairs, seminars, and workshops to raise awareness about hospital services and health-related topics.
• Represent the hospital at industry conferences, networking events, and relevant community gatherings to promote the hospital’s brand.
• Develop engaging marketing content, including brochures, newsletters, and website content, to effectively communicate the hospital’s offerings.
• Collaborate with the marketing team to create compelling visual and written materials aligned with the hospital’s branding guidelines.
• Monitor and analyze marketing campaign performance metrics, track ROI, and generate reports to evaluate the effectiveness of marketing initiatives.
• Utilize data-driven insights to optimize marketing strategies and recommend improvements.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2 years of experience in marketing, public relations, or healthcare marketing, preferably within a hospital or healthcare setting.
• Strong understanding of marketing principles, digital marketing tools, and social media platforms.
• Excellent communication, networking, and interpersonal skills.
• Creative thinking, problem-solving abilities, and a proactive approach to marketing initiatives.
• Proficiency in marketing analytics and reporting tools