Location: Nyahururu

Reports to: Head of Clinical Services

Job Description

• Pearl Hospital is seeking a passionate Marketing Officer to plan and oversee the hospital’s marketing services and campaigns. The successful candidate will be responsible for ensuring that all marketing operations meet the goals jointly set with management.

Major Duties and Responsibilities

• Supervise, oversee, and coordinate all operations and activities of the PR and Marketing Department
• Develop and implement appropriate marketing strategies
• Liaise and network with a wide range of stakeholders including corporates, customers, colleagues, suppliers, and partner organizations
• Communicate with target audiences and manage customer relationships
• Manage the production and use of marketing materials

Organize and coordinate PR and marketing events such as:

• Conferences
• Seminars
• Medical camps
• Promotional campaigns
• Open days
• Tours and visits
• CSR and team-building activities
• Conduct market research, such as customer questionnaires, and advise management accordingly
• Develop a feasible marketing plan for the hospital and oversee its day-to-day implementation
• Prepare programs to enhance the hospital’s internal and external image and promote a positive public image
• Prepare and submit departmental strategies, outreach schedules, merchandises, and other departmental requirements
• Address and resolve client feedback concerns, escalating to management where necessary
• Write and submit daily, weekly, and monthly marketing reports to management
• Provide support for the Cancer Unit, IVF, and Dialysis marketing efforts
• Perform any other duties as assigned by hospital management

Qualifications

• Enthusiastic and passionate about marketing
• Excellent command of modern marketing techniques and principles
• Experience in managing diverse marketing ventures
• Ability to develop and execute marketing plans with minimal supervision