Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya – incorporated with effect from January 1, 2016 – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.

KEY RESPONSIBILITIES: MUST NOT BE MORE THAN 10

• Deliver the sports sponsorship strategy through execution of Rally, Golf, KCB Sports teams and other sports platforms ensuring assets are optimized for brand love and commercialization.
• Develop brand experience strategies to increase brand visibility, engagement, and revenue across key priority customer value propositions.
• Integrate Brand Experiences across multiple touchpoints in the business to ensure high levels of visibility, interaction, and engagement internally and externally.
• Provide technical expertise and tool kits to Group Subsidiaries in developing and executing effective brand experience strategies with a smart nexus between Group-wide and localized branding.
• Ensure that all branding and marketing activities, including events and market activations, embed the desired brand identity and experience.
• Ensure execution of all sponsorships, events and partner interactions comply to the KCB brand strategy and group brand management policies; maintain proper governance and compliance.
• Develop event and partnerships budget forecasts based on pre agreed deliverables; ensure adherence to budgets, reputational risks by engaging widely and building in mitigations.
• Design and develop effective tools and intelligence needed to track, monitor, and measure performance of the brand experience strategy as well as document lessons and case studies to develop best practice.
• Conduct effective consumer research and insights that reveal hidden and unhidden customer insights on the brand and develop effective brand engagement metrics that shall be used to measure the brand fitness across all channels of communication; includes metrics for tracking brand funnel from awareness to advocacy.
• Provide leadership, coach and inspire Sports Sponsorship and Activation team members ensuring brilliant execution across all projects.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

Education 

• Bachelor’s Degree Marketing, Advertising or Business Management. RQ

Professional Qualifications

• CIM AA
• Masters Degree MBA AA

Experience

Total Minimum No of Years’ Experience Required

8 years

Detail Minimum No of Years  Need Type5 

• Brand Management     8 ES
• Agency/partnerships management    6 ES
• Brand Experience Management – Sports/Sponsorship /Activations Management     4 ES
• Budget management  4 DS
• Marketing Strategy 4  ES
• FMCG/Telco Experience 2 DE