Main Responsibilities: 

He/she will be tasked with the execution of the following duties:

• Develop and implement effective marketing programs
• Develop and maintain effective public relations with customers, marketing professionals and external business contacts.
• Responsible for establishing and maintaining effective working relationships and coordination with body corporate
• Tenant Communication
• Regularly meet with tenants to discuss marketing collaborations and support.
• Responsible for ensuring tenant communication and tenant marketing support.
• Analyze Marketing trends and recommend changes to Marketing and Business Development strategies based on analysis and feedback.
• Stays informed of developments in the marketing field and markets affecting company operations.
• Oversee creation and delivery of press releases, advertisements, and other Marketing material.
• Ensure Garden City Mall Brand Messages are consistent
• Engage customers and shoppers on social media.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the mall.
• Lead all areas of content generation and production across all media platforms.
• Take calculated risks based on data driven analytics
• Engage in CSR activities within the community.
• Develop and lead the Marketing team that will develop and execute new concept, business models, channels and partners to position the mall as an innovator and leader.
• Management of Communication, PR & Social Media agencies
• Management of Commercialization staff / agency.
• Management of Park staff
• Management of Customer Service Staff

Required Education & Experience

• A degree in Management / Business / Marketing or related field
• At least 7 years marketing experience in real estate, preferably in a Mall Set up
• Qualifications / Experience in Public Relations, Brand Management will be an added advantage
• Membership to a professional body e.g. MSK, CIM
• Strong interpersonal and public relations skills
• Excellent organizational and analytical abilities
• Solid writing skills
• Able to operate computer applications
• Excellent leadership skills
• Able to organize, coordinate and direct team activities
• Strong problem solving skills
• Good Communication skills
• Able to use all related maintenance equipment and computer applications in excel, word and adobe