Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya – incorporated with effect from January 1, 2016 – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It also owns KCB Insurance Agency, KCB Capital, KCB Foundation and all associate companies. The holding company was set up to among other things to enhance the Group’s capacity to access unrestricted capital and also enable investment in new ventures outside banking regulations, achieve operational and strategic autonomy for the Group’s operating entities and enhance corporate governance across the Group and oversight in management of subsidiaries.

Reporting to the Head, Integrated Marketing Communications, the Marketing Manager, Brand Experience shall be responsible for designing, developing and executing seamless events, activations that leave consumers with memorable experiences of KCB brand across various touch points.

This role will involve managing the execution of the overall Brand Experience Strategy to build brand love and brand equity. This will include an ability to articulate and translate the brand promise into exciting ideas and ensuring they are executed according to a desired picture of success.

The incumbent will need to be well anchored and grounded in consumer trends to be able to identify strategic event opportunities for consumers through sponsorships, launches, promotions, activations, partnerships, working with multiple partners to ensure seamless implementation and driving business KPI’s.

Key Responsibilities

• Design and develop effective tools and intelligence needed to drive and measure the brand identity that is needed as well as the experience it inspires in line with the Group brand Strategies.
• Conduct effective consumer research and insights that reveal hidden and unhidden customer insights on the brand and develop effective brand engagement metrics that shall be used to measure the brand fitness across all channels of communication; includes metrics for tracking brand funnel from awareness to advocacy.
• Provide technical expertise and tool kits to Group Subsidiaries in developing and executing effective brand experience strategies with a smart nexus between Group-wide and localized branding.
• Ensure that all branding and marketing activities, including events and market activations, embed the desired brand identity and experience.
• Design, develop and execute effective employee brand advocacy interventions and initiatives.
• Develop and manage an effective management information system for capturing and documenting lessons learnt in building compelling brand experience across the various products, services, channels and markets to support continuous improvement.
• Provide routine reporting on brand experience outlook on various products, services and channels to Head of Integrated Marketing Communications, Group Director MC and other key stakeholders.
• Create brand experience pitching proposals including live experiential and media campaigns.
• Ensure execution of all events and partner interactions comply to the KCB brand strategy and group brand management policies; maintain guidelines and standards of event implementation and ensure compliance
• Develop event and partnerships budget forecasts based on pre agreed deliverables; ensure adherence to budgets, reputational risks (security, accidents etc) by engaging widely and building in mitigations.
• Identifies, develops and manages deep community partnerships with philanthropic organisation groups and corporate sponsorships. 

The Person

For the above position, the successful applicant should have the following:

• A University degree from a recognized institution preferably in marketing, advertising or business -related field.
• A professional certification in CIM.
• At least 8 years’ experience in brand management and positioning.
• At least 6 years’ experience in multi- channel marketing and agency management, with 5 years’ experience in budget management and 4 years’ experience in digital marketing and marketing research and analytics.