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20 May 2024

Marketing Manager- Business Functions at KCB Bank Kenya

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Job Description

Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya – incorporated with effect from January 1, 2016 – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.

KEY RESPONSIBILITIES

  • Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with assigned business units, whilst ensuring alignment with the KCB Group brand strategy, KCB Group marketing policies and procedures, leveraging market insights and trends to drive business growth.
  • Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration in markets KCB Group has presence.
  • Work with product owners and assigned business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
  • Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across the Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness.
  • As part of the marketing team center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for relevant Business Functions within the Subsidiaries.
  • Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
  • Develop appropriate metrics and dashboards to measure impact of marketing activities to the bottom line.
  • Cultivate and maintain strong relationships with key stakeholders eg agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
  • Effective management of the marketing budget allocated to own area.
  • Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.

MINIMUM POSITION QUALIFICATION REQUIREMENTS 

Academic & Professional 

Education 

  • Bachelor of Commerce – Marketing, Business Management or any other related field  RQ

Professional Qualifications 

  • CIM/related certification AA
  • Master’s Degree  Business Administration  AA

Experience 

Total Minimum No of Years Experience Required 

8 years

Detail Minimum No of Years  Need Type5 

  • Marketing/Brand Management 8 ES
  • Marketing campaigns 6 ES
  • Leading Teams 6 ES
  • Stakeholder engagement 6 ES
  • Relationship management 6 ES
  • Product development 5 ES
  • Digital marketing 4 ES
  • Market research and analytics 4 ES
  • Marketing agency management 4 ES
  • Communications  4 ES
  • Budget management 4 ES
  • FMCG or Other Sector Experience 3 DE


Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 31 May. 2024





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