Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya – incorporated with effect from January 1, 2016 – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It also owns KCB Insurance Agency, KCB Capital, KCB Foundation and all associate companies. The holding company was set up to among other things to enhance the Group’s capacity to access unrestricted capital and also enable investment in new ventures outside banking regulations, achieve operational and strategic autonomy for the Group’s operating entities and enhance corporate governance across the Group and oversight in management of subsidiaries.

Summary

Reporting to the Head, Business Marketing this position is responsible for leading and guiding brand teams to ensure flawless execution of all Business marketing initiatives across all business (growth) functions. This includes co-creating annual strategies with Business teams and ensuring robust execution to drive business goals while meeting consumer needs and positioning the KCB brand appropriately. The role is also purposed to provide expertise on business marketing for Group subsidiaries.

Key Responsibilities

• Oversee and lead the execution of Business Marketing Department strategy across the allocated functions whilst ensuring alignment with the brand strategy and KCB Group marketing policies and procedures.
• Support and work with Head of Business Marketing in development of annual business marketing plans and lead the execution of the plans and in collaboration with cross functional teams.
• Work with product owners and business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
• Closely collaboration with Business Functions in developing appropriate marketing strategies, approached and initiatives for their products and in line with the overall Corporate brand purpose and values whilst supporting regional businesses.
• Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across the Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness.
• As part of the business marketing center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for Business Functions within the Subsidiaries.
• Ensure effective integration of market insights and intelligence within the marketing of Bank products and services across the Group, aligning marketing initiatives to current and emerging business and consumer needs
• Develop appropriate metrics and dashboards to measure impact of marketing activities to the bottom line.
• Develop and manage relationships with agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
• Effective management of the marketing budget allocated to own area.
• Provide leadership to the team including talent development and performance management.

The Person

For the above position, the successful applicant should have the following:

• A business-related degree from a recognized university.
• A CIM or related certification.
• At least 8 years’ experience in Marketing or Brand Management.
• At least 6 years’ experience in leading teams.
• At least 5 years’ experience in product development.
• At least 4 years’ experience in digital marketing, budget management, and market research and analytics.