About the role

This individual will be responsible for the planning, co-ordination and implementation of all marketing, analysis, communications, and consumer research for customers in the Kerry West Africa region.

Key responsibilities

CONSUMER INSIGHTS & RESEARCH
Drive consumer research to develop actionable consumer and market insights

• Compile customer intelligence reports as required by the Commercial teams
• Analysis and interpretation of consumer data
• Competitor analysis
• Develop consumer insights to support Kerry’s Insights Sales’ approach to selling
• Market analysis / segmentation

MARKETING AND COMMUNICATIONS

• Manage local market research and consumer insights agency projects
• Deliver customer intelligence to facilitate the creation of commercial presentations and strategy development.
• Align customer marketing objectives with broader Kerry strategy
• Support the commercial team in preparation and delivery of professional presentations to customers (e.g., assist with presentation preparation, create support material, etc.)
• Provide marketing support for commercial teams in the zone for customer development activities e.g., customer strategy presentations, market / category analysis as required
• Coordinate key customer engagement in close consultation with the RD&A and Commercial teams.

OPERATIONAL EXECUTION

• Project management of key customer initiatives
• Collaborate with marketing colleagues from other regions as required to share insight and assist in marketing initiatives.

Qualifications and skills

• 7 – 12 years’ experience in a similar role
• FMCG Food & Beverage marketing background an advantage
• Business / Marketing degree or equivalent
• Strong presentation and research skills
• Experience with developing market research and consumer insights
• Computer literate with knowledge of MS office suite of applications
• Valid driver’s licence and own transport
• Strong analytical and strategic skills