General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Duties and Responsibilities

• manage and coordinate all marketing, advertising and promotional staff and activities
• conduct market research to determine market requirements for existing and future products
• analysis of customer research, current market conditions and competitor information
• develop and implement marketing plans and projects for new and existing products
• expand and develop marketing platforms including social media platforms
• manage the productivity of the marketing plans and projects
• monitor, review and report on all marketing activity and results
• determine and manage the marketing budget
• deliver marketing activity within agreed budget
• report on return on investment and key performance metrics
• develop pricing strategy
• create marketing presentations
• liaise with media and advertising
• collaborate with the sales function
• monitor industry best practices

Requirements

Education and Experience

• business or marketing-related degree or equivalent professional qualification
• experience in all aspects of developing and managing marketing strategies
• technical marketing skills
• proven experience in customer and market research
• relevant product and industry knowledge
• digital marketing skills
• experience with relevant software applications

Key Competencies

• excellent written and verbal communication skills
• collaborative skills
• formal presentation skills
• organization and planning
• strategic and critical thinking skills
• data analysis and management
• problem analysis and problem-solving
• team leadership
• persuasiveness
• adaptability
• creativity
• judgment and decision-making

What are the top 5 skills you need to be a successful marketing manager today?

Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.

• collaborative and communication skills – able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams
• technological and digital marketing skills – contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management
• critical thinking skills – able to understand situations and problems, identify cause and effect relationships and develop effective strategies
• analytical skills – agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently
• creativity and innovation – able to develop new concepts and devise unique marketing campaigns