DUTIES AND RESPONSIBILITIES

• Develop marketing strategy in order to drive company sales drive great customer experience by:
• Determining marketing objectives
• Conducting Research (consumer, customer, competitor, industry trends) to gain understanding and actionable insights
• Evaluating and optimizing pricing and positioning strategy
• Devising marketing plans that outline suitable advertising and promotional activities
• Developing budgets to achieve marketing objectives
• Ascertaining gaps and Identifying future opportunities for growth
• Coordinate internal and external communication and stakeholder management by:
• Driving brand consistency and integrity in all communication material (point of sale materials, Tools of trade, Branding)
• Liaising with marketing agencies and service providers
• Enhancing brand visibility across market segments across social media platforms and website
• Enhancing Brand knowledge and training among internal and external customers
• Participating in events, fairs and exhibitions
• Execute marketing activities: Timely and effective execution of the marketing campaigns to support sales function & achieve positive ROI- Return on Investment.

Team management

• Resourcing and structuring the team to deliver effectively
• Motivate
• Budget Management: Effective utilization of the marketing budgets to drive brand awareness, visibility and usage.
• Undertake Corporate Social Responsibility: Determining worthwhile causes and needy communities to support and relate positively with the communities to build positive image and reputation.

KEY REQUIREMENTS, SKILLS & QUALIFICATIONS

• Bachelor’s Degree in Business related field.
• Seven (7) year’s work experience in Marketing, Three (3) of which have been in Marketing Management.
• CIM- Chartered Institute of Marketing or MSK – Marketing Society of Kenya.