Our client is a manufacturer of galvanized wire. They seek to hire a Marketing Officer with a knack for communicating and a flair for strategizing and implementing marketing campaigns. The marketing officer is required to contribute to existing marketing, branding, advertising, and market surveillance & intelligence while assisting with the development of fresh initiatives in line with the company’s goals.

Key Responsibilities

• Managing and developing marketing campaigns and strategies.
• Researching and analyzing data to identify and define audiences.
• Organize and attend marketing activities or events to raise brand awareness
• Organizing and distributing financial and statistical information.
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print, etc.)
• Conduct market surveillance & intelligence.
• Evaluating the effectiveness of campaigns.
• Reporting on trends and statistics across all digital media platforms.
• Liaise with stakeholders and vendors to promote the success of activities and enhance the company’s presence
• Support the marketing manager in overseeing the department’s operations
• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the publication of marketing material and oversee distribution
• Conduct market research to identify opportunities for promotion and growth
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements

• Bachelor’s degree in marketing, communications, or related.
• Proven work experience in marketing.
• Ability to travel when required to do so.
• Excellent interpersonal skills.
• Solid knowledge of market research techniques.
• Thorough knowledge of social media and web analytics.
• Solid understanding of research techniques.