Responsibilities

• Implement marketing strategies to promote sales, analyze market trends, identify potential clients, and manage advertising campaigns.
• Play a crucial role in building and maintaining relationships with clients and partners, negotiating contracts, and staying informed about industry regulations.
• Collaborate with the team to develop comprehensive media plans and marketing calendars.
• Proofread and review content before posting to ensure accuracy and quality.
• Create visually appealing content for social media channels, including short-format videos.
• Work closely with the design team to produce graphics, videos, and other multimedia content.
• Assist in planning, executing, and analyzing marketing campaigns to enhance product awareness and drive sales.
• Monitor social media trends, analyze data, and provide insights to optimize campaigns. Utilize analytics tools to measure and report on the performance of social media and marketing efforts.
• Drive the implementation of marketing & digital campaigns that meet business objectives and drive leads.
• Direct and support market research, data collection, data analysis and interpretation of market data for short- and long-term market forecasts and reporting.
• Work closely with the sales department to align on sales generation strategies.
• Maintain brand standards and ensure compliance across all marketing and communication channels.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• In charge of all content in our website and all our digital platforms to ensure it is relevant and in line with the marketing and digital policies.
• Managing and increasing the online presence and brand of the company through networking tools and social media.
• Track SEO and Google Analytics data for management decision making.
• Develop and implement marketing budget and ensure remains within the approved budget.
• Tasked in protecting the integrity of the brand by ensuring it’s done as per branding guidelines.
• Manage and maintain social media messaging with an aesthetic that is consistent with the overall branding.
• Build a creative, dynamic, consistent, and interesting social media voice.
• Develop and implement social media platforms such as Twitter, YouTube, Facebook, Instagram, WhatsApp etc.

Qualifications & Experience

• Diploma in Sales and Marketing or a related Business field from a recognized institution.
• At least two years of demonstrable Sales experience, preferably in a freight and logistics industry.
• Communication Skills: Ability to articulate the value proposition of freight services clearly and persuasively, both in written and verbal communication.
• Market Analysis: Proficiency in analyzing market trends, identifying potential opportunities, and assessing competitor activities to inform marketing strategies.
• Logistics Knowledge: Understanding logistics and the freight industry to effectively market and communicate the unique features of the company’s services.
• Digital Marketing: Familiarity with digital marketing tools and platforms to execute online campaigns and reach a wider audience.
• Relationship Building: Ability to cultivate and maintain strong relationships with clients, partners, and stakeholders within the freight industry.
• Time Management: Efficiently managing time and priorities to meet deadlines and handle multiple marketing initiatives simultaneously
• Effective communication skills and a solid understanding of logistics are essential for success in this position.
• Public speaking and presentation skills.