Overview:

We are seeking a creative and dynamic Marketing Officer to join our Project in Kenya. The Marketing Officer will be responsible for developing and implementing marketing strategies to promote the project, engage audiences, and enhance the visibility of our creative entrepreneurs’ stories. This role is crucial in amplifying the impact of the project and ensuring that the stories reach a wide and diverse audience.

Responsibilities:

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies to promote the Project.
• Identify target audiences and tailor marketing campaigns to reach and engage these groups effectively.
• Utilize a mix of traditional and digital marketing channels to maximize reach and impact.

Content Creation and Management:

• Create compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
• Collaborate with creative entrepreneurs to capture and share their stories in a compelling and authentic manner.
• Manage the project’s content calendar to ensure timely and consistent communication.

Social Media Management:

• Develop and execute a robust social media strategy to increase the project’s online presence and engagement.
• Monitor and respond to audience interactions on social media platforms.
• Analyze social media metrics to refine strategies and improve performance.

Public Relations and Outreach:

• Build and maintain relationships with media outlets, influencers, and other key stakeholders.
• Draft and distribute press releases and pitch stories to media to generate coverage.
• Organize and coordinate promotional events, workshops, and other outreach activities.

Campaign Management:

• Plan and execute marketing campaigns to highlight key project milestones, events, and success stories.
• Monitor and evaluate the effectiveness of marketing campaigns using relevant metrics and analytics.
• Adjust strategies and tactics based on data-driven insights to optimize campaign performance.

Collaboration and Coordination:

• Work closely with the project management team to ensure alignment of marketing activities with overall project goals.
• Collaborate with creative entrepreneurs and other stakeholders to source content and develop marketing materials.
• Provide regular updates and reports on marketing activities and outcomes to project leadership.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Minimum 4 years of experience in marketing, preferably with a focus on storytelling or content marketing.
• Proven track record of developing and implementing successful marketing strategies.
• Strong writing and storytelling skills, with the ability to create engaging and compelling content.
• Proficiency in social media management and digital marketing tools.
• Excellent communication and interpersonal skills, with the ability to engage diverse audiences.
• Experience working in Kenya or East Africa, with knowledge of the local media landscape and cultural context.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Office and familiarity with graphic design and video editing tools is a plus.
• Passion for storytelling, creativity, and social impact, with a commitment to amplifying the voices of creative entrepreneurs.

Key Performance Indicators (KPIs):

Marketing Strategy Development:

• Development and implementation of a comprehensive marketing strategy within the first three months.
• Alignment of marketing strategies with project goals and target audience engagement.

Content Creation and Management:

• Volume and quality of content produced, including blog posts, social media updates, and newsletters.
• Audience engagement metrics (e.g., likes, shares, comments, and click-through rates) on created content.

Social Media Management:

• Growth in social media followers and engagement rates.
• Improvement in social media reach and impressions.
• Responsiveness and interaction rates with the audience on social media platforms.

Public Relations and Outreach:

• Number of media mentions and press coverage secured.
• Relationships established and maintained with media outlets and influencers.
• Success and attendance rates of promotional events and outreach activities.

Campaign Management:

• Effectiveness of marketing campaigns measured by reach, engagement, and conversion metrics.
• Timely execution of marketing campaigns and adherence to campaign schedules.
• Adjustments made to campaigns based on performance data and feedback.

Collaboration and Coordination:**

• Positive feedback from project management and creative entrepreneurs on marketing support.
• Regular and comprehensive updates provided to project leadership.
• Successful coordination and collaboration with internal and external stakeholders.