Main Purpose

• To excel as a Marketing Officer – Business Generation, you must demonstrate strong business negotiation skills, customer empathy, organizational abilities, and the capacity to work effectively under pressure while managing multiple tasks.
• As a proactive and self-driven professional, you will focus on driving sales growth, building customer relationships, and closing deals. Your primary goal is to present and sell the company’s products and services to businesses, organizations, and government agencies by generating leads, conducting sales presentations, and negotiating contracts. A deep understanding of sales dynamics and superb interpersonal skills are critical for success in this role.

Key Responsibilities

Sales and Lead Generation

• Actively seek out and identify new business opportunities.
• Generate leads through research, networking, and customer outreach.
• Meet and exceed daily, weekly, and monthly sales targets.

Client Engagement and Relationship Management

• Present, promote, and sell FCL products and services to prospective and existing clients.
• Conduct sales presentations and product demonstrations to showcase value.
• Build and maintain a diverse and active customer database.
• Handle customer inquiries, complaints, and questions promptly and professionally.
• Cultivate strong client relationships to ensure satisfaction and repeat business.

Sales Process Management

• Prepare and submit accurate sales quotes, tenders, and prequalification documents.
• Follow up on sales leads, negotiate contracts, and close deals.
• Maintain accurate and updated sales records and reports (daily, weekly, monthly).
• Ensure timely debt collection from clients.

Marketing and Promotion

• Develop and execute marketing strategies to promote FCL products and services.
• Research industry trends to identify new marketing and sales opportunities.
• Represent the company at client meetings, trade shows, and promotional events.

Requirements

• Education: Diploma or Degree in Marketing, Sales, Business Administration, or a related field.
• Experience: Proven track record in sales and marketing; experience with CRM tools is an advantage.

Skills:

• Strong negotiation and closing skills.
• Excellent interpersonal and communication skills.
• Self-motivated and results-oriented.
• Ability to multitask and work under pressure.
• Organizational and time management abilities.
• Technical Knowledge: Familiarity with sales processes, reporting, and debt collection procedures.