Job Purpose:

The Marketing officer will ensure that all of our marketing collateral aligns with the brand voice, help create digital campaigns for various channels, such as social media and email, and create data-backed reports .You will work closely with sales team to ensure our company’s goals are met

Roles & Responsibilities:

• Oversee marketing lead generation
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging
• Perform ongoing tracking and reporting on B2B marketing initiatives
• Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
• Handle any duties assigned by management from time to time