Overall Responsibility

• To develop and execute targeted marketing strategies that increase awareness, referrals, and utilization of the Group\’s Mental Wellness Services, strengthen the service lines market position; and support sustainable growth through effective campaigns, partnerships, outreach, and stakeholder engagement.

Key Responsibilities:

• Develop and implement marketing strategies and plans for mental wellness services across the group.
• Develop and execute targeted marketing campaigns to increase awareness, referrals, and utilization of mental health and wellness services.
• Coordinate the positioning, branding, and promotion of mental wellness services across group facilities and target markets.
• Identify and develop strategic partnerships with corporates, schools, institutions, insurers, community organizations, healthcare providers, and other relevant stakeholders to expand access and generate referrals.
• Coordinate outreach, awareness, and community engagement initiatives that promote mental health and related services.
• Develop and manage digital marketing, social media, content, and other communication initiatives to enhance visibility and engagement with the service line.
• Conduct market research and monitor customer needs, industry trends, competitor activities, and emerging opportunities to inform marketing strategies.
• Work closely with clinical and operational teams to develop service propositions, marketing materials, and campaigns that accurately communicate available services and their value.
• Identify opportunities for market expansion, new referral channels, service uptake, and growth of mental wellness services.
• Monitor marketing performance, referral trends, campaign effectiveness, and service utilization, and prepare periodic reports and recommendations for management.
• Coordinate participation in relevant events, forums, professional engagements, and other platforms that enhance visibility and market positioning of the service line.
• Ensure all marketing activities are aligned with group brand standards, approved communication guidelines, and applicable professional and regulatory requirements.

Job Requirements 

• Bachelors degree in Marketing, Communications, Business Administration or a related field.
• At least 3 years relevant experience in marketing, preferably within healthcare, mental health, rehabilitation, or another service-oriented environment.
• Demonstrable experience in developing and executing marketing campaigns and growth initiatives.
• Experience in digital marketing, stakeholder engagement, partnerships, and business development will be an added advantage.
• Willingness and ability to travel frequently across group facilities and other locations as required.