We are seeking a dynamic and experienced Marketing Officer to join our team. The ideal candidate MUST have a robust background in the tours and travel sector, coupled with significant experience in the hospitality industry. The role demands proficiency in both digital and physical marketing, with a knack for creating compelling brochures and marketing materials. Additionally, a strong understanding of AI technologies and their application in marketing strategies will be a significant advantage.

Key Responsibilities:

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies to promote our hospitality and travel services.
• Utilize AI tools to analyze market trends and customer behavior to optimize marketing efforts.

Digital Marketing:

• Manage and execute digital marketing campaigns across various platforms including social media, email marketing, and search engines.
• Optimize website content for SEO and manage online advertising efforts.
• Analyze digital marketing metrics and provide reports to measure the effectiveness of campaigns.

Physical Marketing:

• Plan and execute physical marketing events such as trade shows, exhibitions, and promotional events.
• Develop partnerships with travel agencies, hotels, and other relevant stakeholders to enhance market presence.

Content Creation:

• Design and produce high-quality brochures, flyers, and other marketing materials.
• Create engaging content for blogs, social media, and other digital platforms to attract and engage our target audience.

Customer Relationship Management:

• Build and maintain relationships with clients, partners, and stakeholders.
• Respond to customer inquiries and feedback through various communication channels.

Market Research:

• Conduct market research to identify new opportunities and trends in the hospitality and travel industry.
• Stay updated with industry trends, competitive landscape, and new marketing techniques.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Proven experience (3+ years) in the hospitality industry, with a focus on tours and travel.
• Demonstrable experience in both digital and physical marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
• Strong knowledge of AI applications in marketing is a MUST
• Excellent written and verbal communication skills.
• Creative skills in graphic design and content creation.
• Strong organizational and project management skills.
• Experience with design software (e.g., Adobe Creative Suite) for creating marketing materials.
• Familiarity with CRM software and email marketing tools.