What you’ll actually do

Field marketing & activations (core of the role)

• Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works
• Treat radio and road shows as core growth channels, not secondary tactics
• Plan and deliver roadshows, market activations, pop‑ups, and community events across Kenya
• Decide what gets done nationally vs locally, and why
• Design and deliver targeted activations with women’s groups, savings groups, community organizations, and other trusted local networks, lowering barriers to access and purchase
• Ensure shops, vehicles, and activation sites are properly branded and consistent
• Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography)
• You don’t just suggest — you deliver

Strategy, insight & campaigns

• Map the Kenyan customer journey from awareness to purchase
• Identify key barriers to purchase across different regions and customer segments
• Propose practical ways to address and mitigate those barriers
• Be opinionated about the right mix of channels
• Shape campaign ideas, taglines, messaging, and timing
• Design campaigns that are practical, measurable, and sales focused

Social media & content direction

• Set direction for Solar Panda’s social media presence in Kenya
• Advise on content themes, frequency, and tone
• Work with photographers or content creators when needed
• Maintain an up-to-date photo and content library
• Ensure customer consent is collected for any photos or testimonials used

Budgeting, reporting & accountability

• Propose marketing budgets and campaign spend
• Track costs vs outcomes
• Report clearly on leads, conversions, and sales impact
• Be comfortable answering the question: “What did we get for this spend?”

Internal communications

• Share wins internally — strong agents, great activations, customer stories
• Capture testimonials and success stories from the field
• Help the wider team see what’s working, where, and why
• Support internal alignment between Sales, Operations, and HQ

Qualifications

• Comfortable being both strategic and scrappy
• Happy in the field, not just in slides
• Organized, decisive, and execution focused
• Confident managing suppliers and budgets
• Data aware: you care about results, not just activity
• Curious about customers and grounded in real market insight
• Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners