KEY RESPONSIBILITIES:

• Pion, execute and optimize paid media campaigns across platforms (Meta Google. Tiktok etc.)
• Manage dolly od spend and ensure efficient budget allocation to meet revenue torgets
• Continuously analyze campaign performance and optimize for ROAS, CPA, and conversions
• Conduct A/B testing on creatives, audiences, and copy to improve performance
• Colaborate closely with the creative and marketing teams to develop high-performing ad content
• Track and report on campaign performance with clear insights and actionable recommendations
• Stay updated on platform changes, trends, and new advertising opportunities

QUALIFICATIONS:

• 2-4+ years of hands-on experience in poid media buying (agency or in-house)
• Proven track record of managing and scaling profitable compaigns
• Strong understanding of Meto Ads Manager and Google Ads (Tiktok Ads is a plus)
• Experience managing monthly od budgets (state range if needed, eg KS 500+)
• Solid analytical skills with ability to interpret data and make decisions quickly
• Familiarity with tracking tools (Pixel setup, G4, conversion tracking)
• Strong attention to detail and ability to manage multiple campaigns simultaneously

PREFERRED SKILLS:

• Experience in e-commerce or retail brands (especially fast-moving products)
• Ability to brief and guide creatives based on performance doo
• Understanding of customer journey, funnels and conversion optimization
• Basic knowledge of copywriting for ods
• Experience with reporting tools and dashboards

PERSONAL ATTRIBUTES:

• Results-driven and performance-focused
• Proactive and takes ownership of campaigns
• Strong communication and collaborations
• Comfortable working in a fast-paced environment