Background

The Kenya Population-based HIV Impact Assessment (KENPHIA II) project is a nationwide initiative aimed at assessing the impact of the HIV epidemic across all 47 counties. To enhance our outreach and communication efforts, we require a dedicated Media Buyer who will be responsible for monitoring our media engagements, collaborating with the Communications Manager in ensuring that our message reaches the widest possible audience through various media channels, including TV, newspapers, and community radios across the 47 counties.

Objective

The primary objective of the Media Buyer is to develop and implement a strategic media buying plan that maximizes the visibility and impact of the KENPHIA II project. This involves selecting the most appropriate media channels on the ground, strategically pitching/ negotiating for media space, and continuously monitoring and optimizing media performance.

Scope of Work

The Media Buyer will be responsible for the following tasks:

Media Strategy Development

• Develop a comprehensive media buying strategy that aligns with the communication objectives of the KENPHIA II project.
• Based on outlined target audience, and in consultation with the Communications manager, pitch the most effective media channels to reach them.

Media Planning and Buying​​​​​​​

• Research and select media platforms (TV, newspapers, community radio) that provide the best reach and engagement for KENPHIA II messages.
• Strategically negotiate placements and features, and schedules to secure the best possible deals and ensure optimal placement of KENPHIA II content.
• Leverage on existing platforms e.g. News, talk shows, Radio segments, presenter mentions which are not ideally paid for but can have the potential of reaching a diverse audience.

Campaign Management​​​​​​​

• Plan, execute, and monitor media campaigns to ensure they run smoothly and effectively.
• Coordinate with Communications Manager to develop engaging and impactful advertisements.

Monitoring reach and reporting​​​​​​​

• Expand the reach of KENPHIA II from ground zero to reach 10M  people across all targeted media platforms. (this will be updated based on survey targets)
• Track and analyze the performance of media campaigns using various metrics and tools.
• Provide regular reports on campaign performance, including insights and recommendations for improvement.
• Monitor media coverage and public perception of KENPHIA II project activities.

Stakeholder Engagement​​​​​​​

• Collaborate with internal stakeholders, including the Communications Manager and program teams, to ensure media activities align with overall project goals.
• Maintain relationships with media and negotiate favorable terms and conditions.

Compliance and Documentation​​​​​​​

• Ensure all media activities comply with Ciheb-Kenya and donor regulations.
• Maintain accurate records of media transactions and communications.
• Loop the Comms Manager into relevant conversations and engagements.

Requirements

Qualifications and Experience​​​​​​​

• Team Member with Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• Minimum of 6 years of experience in media buying, advertising, or related roles.
• Proven track record in developing and executing successful media campaigns.
• Strong negotiation skills and experience managing media budgets.
• Familiarity with media analytics tools and performance tracking.
• Excellent communication and interpersonal skills.
• Knowledge of the Kenyan media landscape and experience working with local media outlets is an advantage.

Deliverables

• Enhanced visibility and engagement for the KENPHIA II project across targeted media channels.
• A comprehensive media buying strategy and plan.- will be captured on concept paper
• Regular reports on media campaign performance and effectiveness. This will be provided monthly per job/ assignment done-
• Documentation of media transactions and compliance records.